Seth Godin on Using New Media to Create 10 Bestselling Books

Seth Godin on 10 Bestsellers: Using New Media, New Marketing,
and New Thinking to Create 10 Bestselling Books

Over the last 9 years I've learned a lot about how technology has impacted many industries with strong ties to libraries and education settings including the book business and journalism.

The above video featuring Seth Godin shares some insights into book marketing with new media that offer examples of disruptive innovation in action.  He also drops some quick but interesting observations on libraries along the way.

Seth Godin's presentation from O'Reilly Tools of Change for Publishing Conference, New York City, NY, February 11, 2008.

Via Seth's Blog.