Building to the Launch of All World Dance
2010 was quite a year. Lots of changes involving slamming oneself against the wall and seeing if that helped make the picture clearer!
I spent a big chunk of time in 2010 working on a project called College Textbook News, a b2b website designed for the industry itself. I was excited about the topic and about the fact that there was no comparable service, a rarity in b2b publishing even before the web. But, at the end of the day, the possible business models that I wished to pursue appeared out of reach because I think it would take too long to sort out and grow given my current resources.
Current resources? Yeah, I sold a couple of hip hop websites that had defined much of my life for the last 5 years. That opened up the space to launch something new as well as giving me a modest chunk of money to allow me to get off the ground without worrying about immediate income.
Though I hated to shut down College Textbook News and still feel a twinge everytime I see a new potentially game changing announcement, I have to admit that my own learning curve about the topic also became an issue. As long as I didn't overreach my knowledge, I felt I could learn and develop the site without undermining it long term. But after attending my first conference of textbook retailers, I realized that sorting out who was who, what they needed from a service, what they needed that they would pay for, and so forth, would take way more time than I could allow given my financial constraints and emphasis on bootstrapping.
After a recent trip to Asheville in which I was looking for housing in preparation for my relocation (settling in as we speak!), my situation with College Textbook News suddenly clarified and somehow the idea of launching a dance portal focused on resources for dancers and dance fans, including social networking and daily news, came into sharp focus.
Given that dance has been a huge part of my life, I think I can do an excellent job on diving into content creation and hope to be able to build on audience interest to add features as the site develops.
After ten years of maintaining a distance from most of the dance world offline and selectively pursuing personal interests online, I think I'm ready to dive back in and see how the world of dance is developing beyond my own areas of specialty.
Stay tuned for the launch of All World Dance!