Why Not Turn George Washington's Late Fees Into a Library Fundraising Campaign?

So apparently George Washington and some other historical folks have late fees for unreturned books at the New York Society Library. While getting anything more than a publicity boost out of this situation may seem difficult, there is a way to monetize the moment and raise some funds for the library.

What if they came up with a figure based on the accumulation of those late fees to date, the article mentions $300k for Washington's fines alone, and launched a public campaign to raise funds by getting people to pay off the library debts of George Washington and other famous people with such uncollected fines?

Sorry, I can't hear your response to that question, the "KA-CHING" sounds in my brain won't stop going off!